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Tugas Pelanggaran etika periklanan PENDAHULUAN Perkembangan dunia industri dan perdagangan semakin pesat,untuk itu dibutuhkan adanya sarana sebagai media penyampaian informasi produk atau jasa.menurut kamus istilah iklan adalahA�adalahA�iklanA�/ikA�lan/A�nA�1A�berita pesanan untuk mendorong, membujuk khalayak ramai agar tertarik pd barang dan jasa yg ditawarkan;A�2pemberitahuan kpd khalayak mengenai barang atau jasa yg dijual, dipasang di dl media massa (spt surat kabar dan majalah) atau di tempat umum. Periklanan adalah proses pembuatan dan penyampaian pesan yang dibayar dan disampaikan melalui sarana media massa yang bertujuan membujuk kosumen untuk melakukan tindakan membeli/mengubah perilakunya. DASAR HUKUM PENYELENGGARAAN IKLAN/REKLAME 1.UNDANG-UNDANG REPUBLIK INDONESIA NO. 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN 2.UU RI Nomor 40 Tahun 1999 3.UU RI Nomor 24 Tahun 1997 Tentang Penyiaran

4.UU RI Nomor 7 Tahun 1996 Tentang Pangan 5.PP RI Nomor 69 Tahun 1999 Tentang Label dan Iklan Pangan 6. ACUAN – Keputusan Menteri Kesehatan RI No. (rancangan) Tentang Petunjuk Pelaksanaan PP RI Nomor 69 Tahun 1999 Tentang Label dan Iklan Pangan – PP RI No.81 Tahun 1999 Tentang Pengamanan Rokok Bagi Kesehatan – PP RI No.38 Tahun 2000 Tentang Perubahan Atas PP No.81 Tahun 1999 Tentang Pengamanan Rokok Bagi Kesehatan. – Keputusan Menteri Kesehatan RI No. 368/Men.Kes/SK/IV/1994 Tentang Pedoman Periklanan Obat Bebas, Obat Tradisional, Alat Kesehatan, Kosmetika, Perbekalan Kesehatan, Rumah Tangga, Makanan, dan Minuman. – Tata Krama dan Tata Cara Periklanan Indonesia yang disempurnakan
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lokasi :jalan Jemur Sari Ulasan: brosur iklan produk rokok tersebut direkatkan pada A�media tembok sehingga mengotori fasilitas umum(terkesan kotor dan merusak tata kota).hal tersebut melanggar perda no 8 Th 2006 tentang penyelenggaraan reklame dan pajak reklame BAB I ayat 18 yang berbunyi : reklame selebaran adalah reklame berbentuk selebaran lepas,diselenggarakan dengan cara disebarkan,diberikan atau dapat diminta dengan ketentuan tidak ditempelkan,dilekatkan,dipasang,digantung pada benda lain,termasuk didalamnya adalah brosur,leaflet,dan reklame dalam undangan
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letak lokasi :jalan kertajaya Ulasan: iklan reklame partai tersebut tidak sesuai perda no 8 tahun 2006 pasal 15,karena dalam iklan tersebut tidak mencantumkan plat izin atau masa berlaku izin reklame,selain itu reklame tersebut kurang aman,karena apabila terjadi hujan atau angin,dikhawatirkan akan ambruk kejalan,sehingga mengenai kendaraan atau pemakai jala
PERANG IKLAN KUKUBIMA ENERGIE DAN ENERGYJUSS(E-JUSS)
A�Iklan merupakan salah satu sarana penyampaian informasi mengenai suatu produk kepada masyarakat sehingga menarik konsumen untuk membeli produk tersebut.Beberapa media yang dapat dijadikan saana antara lain radio,televisi,koran,majalah,tabloid,situs web dll.media televisi dinilai lebih efektif dalam menarik konsumen selain didukung audio visual dibandingkan dengan media yang lain yang hanya didukung oleh visual atau audio saja,iklan televisi juga mampu mempengaruhi emosional pemirsanya,sehingga membeli produk tersebut.

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dengan banyaknya iklan televisi yang ada menimbulkan adanya persaingan/perang iklan.para pelaku bisnis saling berlomba lomba dalam menampilkan iklan produk mereka,tak jarang iklan satu dengan yang lain saling menyindir dan menjelekkan produk lainnya. berikut contoh persaingan iklan dengan categori produk minuman energi yang sama disertainya dengan analisanya
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A�Dari iklan diatas kita dapat bandingkan dari segi pemain iklan nya kukubima energi menggunakan mabah Marijan sebagai tokoh iklan karena peran mbah marijan sebagai tokoh masyarakat jawa tengah dimana beliau adalahA� juru kunci A�gunung merapi yang meletus pada beberapa waktu yang lalu,menggunakan jargon “Kukubima Energi Rosa”(logat jawa dibaca”kukubima Energi Roso “yang artinya kuat).A�Roso! Roso! Jargon iklan minuman energi Kuku Bima Energi milik PT Sidomuncul lekat dengan sosok Mbah Maridjan sang juru kunci Gunung Merapi. Meski Mbah Maridjan sendiri sudah tiada, iklan ini pun akan tetap ditayangkan PT Sidomuncul. Namun Iklan ini akan ditayangkan dengan jargon yang berbeda.”Mengenai iklan, Sidomuncul akan terus menayangkan iklan Mbah Maridjan dengan jargon iklan baru ‘Hidup adalah Kehormatan’,” ujar Direktur Utama PT Sidomuncul Irwan Hidayat di RS Sardjito, Jl Kesehatan, Sleman, Yogyakarta, Rabu (27/10/2010).Irwan mengaku iklan ini bukan mengenang sosok Mbah Maridjan. Konsep iklan ini yakni kematian dan kehidupan adalah rahasia Tuhan. Mbah Maridjan dinilai sosok yang pemberani, sederhana, dan setia melaksanakan tanggung jawab sampai akhir hayatnya.”Iklan yang lama selesainya baru tahun depan. Kita masih konsep untuk iklan baru ini,” ujarnya.

Irwan mengatakan, royalti dari iklan baru ini nantinya akan diberikan kepada warga di sekitar rumah Mbah Maridjan yang ikut hancur terkena semburan wedhus gembel Gunung Merapi, terutama keluarganya. “Sidomuncul tidak suka gonta ganti ikon Kuku Bima. Tetap Mbah Maridjan, tak tergantikan,” jelasnya.

tak mau ketinggalan dengan produk Kukubima,produk Energi-Juss(E-juss)juga meluncurkan iklan dengan Didi kempot sebagai tokoh iklan.Didi kepot dikenal sebagai seniman jawa tengah yang A�membawakan lagu jawa dengan genre jawa dangdut.perang iklan antara Kukubima Energi dengan iklan energi juss sangat kentara lantaran diakhir iklan bintang e-juss ini mengatakan “bukan rasa rasa”.
kalimat tersebut dapat diartikan bukan rasa roso(kuat)A� yang mana notabenenya rasaroso adalah slogan dari iklan kukubima energi

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